Globalization age, how to use International markets

1. ETW International Background

   In the globalization time, international marketing is important because the world has become globalized, international marketing takes place all around everyday, has a major effect on any company, even individuals. The time offers new opportunities and challenges. International marketing is necessary for any company, because any national economic isolationism has become impossible. Any firm must participate in the global marketing, failure to do it, the company must lose the biggest marketplace.

   The economic globalization forwarded the global economic cooperation more and more closely. International trading is increasing; the global trading enables the global market to come true. The buyers and suppliers are the global trading operators, this means when a buyer finds a supplier the trading is on the way, but this is a hard journey before a buyer can find a supplier because of information surplus, language barriers, different cultures, political systems, religious, geographical locations etc, stop the buyers finding the suppliers and suppliers finding buyers.

   Currently, some of the buyers and suppliers attend the international exhibition in order to facilitate the international trade but there are many adverse elements of international exhibition, such as the high cost, limited time, limited visitors, and specific location. To compare with international exhibition, use internet is better, faster, easier, and cheaper to promote international marketing. It is timeless, global visitors, no location restricted.

   But the internet is form many countries intranets, the physical medium and border barriers exist among different countries, which can block the information global flowing. The further adverse element is The NSPs offer the bandwidth is not enough for international information traffic. This is why it is difficult to browse remote websites; even you have known the domain sometimes. The security systems exist for protecting its own national information system, which can be filters to block some information entering. The fuzzy filtering results in some business information to be stopped.

2. What can influence international trading?

   1.  Culture is the main element of trading:
   Culture includes, Languages, Religions, Values, Manners, Customs, Educations, and Aesthetics...

   Language should be the most important element,
   Many known living language exist in the world, language has been described as the mirror of culture. Language itself is multidimensional by nature; it is true not only of the spoken word but also of what can be called nonverbal language of international business, nonverbal means such as body position, eye contact gestures.

   Native language or selling information is required before a firm to enter international market, the native language carrier of culture other than any other language, this is beyond the technical competency, because every language has its own words and phrases, understood by a group of people, any language has special ways of viewing some aspect.

   Native language can serve distinct roles for international marketing, language aids in information gathering and evaluation efforts, the buyer or manager is able to see and crystal clearly understand what is going on. People are far more comfortable reading or speaking their own language; this can be treated as an advantage. Native language provides access to the local society, make buyers or suppliers feel safe, native language provides more than to communicate between buyers and suppliers, it make people come to closer.

   Globalization uniform the world market, on other hand it will dilute countries own culture and languages, many countries have taken measures to protect their own culture and language, even governments directed all the companies, buyers, suppliers, selling or advertising to only use their own language in advertisements. In a survey, fully three-quarters of those surveyed considered that being forced to use nonlocalized content on the internet had negative impact on productivity. A truly global portable works only if online functions are provided in a native language and local culture format.

   To deal with the language and culture problems invariably requires the use of local business partners, when translation required, as the communicating with customers or suppliers, care should be taken in selecting the translators, or translation companies. The method, Back-translation — the translating of a foreign language version back to the original language by different person from the one who made the first translation, is the simplest.

   Although English has long been perceived as lingua franca of the Web, the share of non-English speakers worldwide increased to 65 percent in 2006, it has also been shown that Web users are three times more likely to buy when offers are made in their own language.

   2. What block information to be globalized
   A.  Internet infrastructures
   There are many different types of computers and various network types. Each computer and network company has its own idea of which methods are best, why there are so many computer and network types, the technology is continually changing, each technology is introduced, new standard created. Companies can not discard existing standard because it takes time for companies to convert to the new technology. The network exists only inside one country; some argue the World Wide Web does not live up to its name, a number of hurdles of global network in borders of countries. Every country's network is a country intranet and this made the information flow not fluent that is why is not wise enough to promote your information only in one local area network.

   B.  All in one structure
   All in one (like B2B) constructions, is very workable for domestic information market, it has much shortage when information wants to penetrate international market, it is just like a guest who lives in a hotel, the address, the space and other information are temporary; limited for buyers and suppliers, in this case, the information insides, Not Easy to be searched; not Easy to be opened; Not Easy to be understood accepted by different people from deferent culture background.

   3. International marketing
   A. Effective International Promotion. — helps international buyers to know your products and your company easily. Valuable international promotion, which concerns the construction of internet, the culture of buyers and suppliers; such as language, customs, aesthetics...

   B. Detailed Description of products and company. — Help international buyers to know your product details easily, encourage the buyers and suppliers to make up their mind.

   C. Clear pictures of your Products. — Impress international buyers or suppliers to make decisions without hesitating.

   D. Instant Information Feedback. — Gives the impression to trading counterparts more confidence to do trading with you.

   ETW International’s function is to help your products to infiltrate international market.